5 posts in this series
Tracking the annual corporate colonization of Austin's weirdest week.
"It used to be about the music. Now it's about the lanyard."
The tags and ideas that show up most often inside this series.
Every entry in the SXSW Ruin Counter collection, newest first.
We mapped every corporate activation zone in downtown Austin during SXSW. It took three days and most of our will to live.

The free stuff used to be good. Then it was fine. Now it's a QR code printed on a napkin.

We counted the porta-potties so you don't have to. The findings are damning and poorly ventilated.

A tactical guide for Austinites who want to survive SXSW by doing the only sane thing: avoiding it completely.

From $50 wristbands to $1,900 platinum passes — a love story between Austin and your empty wallet.
Follow a different branch of the complaint tree when you’re done here.
Documenting the luxury boxes replacing everything you loved.
"Where your favorite taco truck used to be."
A eulogy for affordable Austin, one price tag at a time.
"Adjusting for inflation and broken dreams."
Satirical profiles of the disruptors disrupting your neighborhood.
"Move fast and break rent prices."
Comedic Austin nostalgia satire. We remember when this town was weird for free.
This is satire. We love Austin — even the parts we complain about. All characters are fictional composites. No tech bros were harmed in the making of this website.
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